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The Golden Age of Advertising: The 60s by Jim Heimann (Hardcover, 2005)

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About this product

Product Information

Features ads from the space age. With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade's ads touted perceived progress (such as tang and instant omelets- just add water ) while striving to reinforce good old American values. Stars like Sean Connery, Woody Allen, Salvador Dali, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads-such as Tupperware billing its storage container as a wifesaver. From forgotten cars such as the Dodge Dart, to cigarettes ( This Christmas give cartons of Luckies ) to food (mmml TV dinners!) and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.

Product Identifiers

Publisher
Taschen Gmbh
ISBN-13
9783822848012
eBay Product ID (ePID)
87252240

Product Key Features

Book Title
The Golden Age of Advertising: the 60s
Author
Jim Heimann
Format
Hardcover
Language
English, German, French
Publication Year
2005
Number of Pages
352 Pages

Dimensions

Item Height
167mm
Item Width
217mm

Additional Product Features

Editor
Jim Heimann
Country/Region of Manufacture
Germany

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